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Pohjolan Palvelut Oy
Muskettikoira brick-and-mortar store marketing
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Case

When marketing shows as results

Muskettikoira is a brick-and-mortar store where the business owner sees the impact of marketing directly in everyday life.

  • Brick-and-mortar store
  • Digital marketing
  • Partnership
Challenge

A brick-and-mortar store lives on customer flow

Muskettikoira is a brick-and-mortar store where the business owner sees the impact of marketing directly in everyday life. When a campaign adjustment hits right, it shows directly in customer flow. The challenge is finding a partner that responds quickly to the business owner's ideas and turns them into practice before the momentum is lost.

Solution

Partnership marketing that delivers

Fast response to campaign needs and store visibility. The business owner often has just an idea or a hunch; Popa helps fill in the missing pieces and moves the idea quickly to execution. This makes the collaboration light, natural and effective.

Results

Marketing shows at the till

5+
Years of partnership
1
Day response time
100%
Results show at the till

Since the Popa partnership began, new customers have come to the store in clear clusters on certain weeks. This gives the business owner confidence that the right actions are being taken in the right direction. Marketing does not stop at visibility but shows at the till and in customer encounters.

With Popa's digital marketing, new customers come to the store in real clusters on some weeks. That's when I know the digital wizards have been tweaking the settings in some direction. I want to commend Popa for extremely fast response to business owner wishes and for the fact that when the owner happens to have just a shadow of an idea, Popa fills in the missing pieces!
Kirsi Huttunen
Retailer, Muskettikoira

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